Hospitality Consultants & Advisors Fueled by Experience.

Areas of Expertise


 
 

Notion is a bespoke, experience-led hospitality advisory syndicate led by author, brand strategist, and hotel developer, Jeremy Wells. In collaboration with a worldwide network of trusted partners and advisors, Notion assists owners from concept to completion. Whether it’s new construction or property repositioning, we connect the dots for our clients and help provide guidance at all stages of development, construction, and operation.

Notion believes in the power of genuine hospitality, authentic human connection, and the importance of creating a sense of place. We’re passionate about making an impact in communities. We’re seekers of the uncommon and unique. We’re travelers and adventurers. We’re collectors of experiences, not things.

Great developments start with Notion.

  • Owner’s Representative

    Concept Development

    Market Research & Feasibility

    Project Budgeting & Financial Analysis

    Debt & Equity Sourcing

    Concept Book & Investor Presentation

    Design Oversight

  • Growth & Innovation Planning

    Brand Immersion & Site Tours

    Brand Development

    Positioning / Re-Positioning

    Communication Strategy

    Brand Identity

    Marketing Strategy & Budgeting

    Pre-Opening PR

    Brand Transition Strategy

  • Site Selection & Acquisition

    Property Sales

Photo of Future Hospitality Book on a Table

A Book from Longitude° | Written by Jeremy Wells

Impactful brand experiences that drive sustainable growth, happier guests, and inspired staff.

Jeremy T. Wells

Founder & Principal | Notion Hospitality

Jeremy is the author of Future Hospitality; a book that illuminates the importance of brand strategy for hospitality businesses in helping them create impactful guest experiences. His book has received international acclaim and has even been used as a course curriculum at Cornell University’s Graduate Course: Hospitality Vision and Concept Design.

Brand strategist and partner at Longitude°, a hospitality branding and design group, Jeremy has had the privilege of working alongside hospitality and real estate companies such as Hyatt, Blackstone, JLL, 21c Museum Hotels, Association of Southeast Asian Nations (ASEAN), Turtle Bay Resort, F Street Hospitality, IDM Hospitality Management, Azul Hospitality Group, and many independent hotels.

As a thought-leader, fully immersed in the hospitality and travel industry, Jeremy is an honored Education Committee Member at The Boutique & Lifestyle Leaders Association (BLLA). He has also spoken and presented at a variety of events and seminars for hospitality associations including Asian American Hotel Owners Association (AAHOA), Global Hospitality Club, Hospitality Talks, and more.

Of the numerous hospitality projects Jeremy has been involved in, he’s most energized by developments that are unique, boutique, and independently branded. He enjoys developing brands that have a brave, bold voice and working alongside owners that have an interesting, authentic story to tell.

Jeremy is thoughtful and strategic throughout every step of his involvement in development; from determining project feasibility to concept development; from defining the brand position to creating a sense of place and envisioning the guest experience; he advises clients with careful thought, passion, and intention.

Jeremy is also a licensed Commercial Real Estate agent through the Missouri Real Estate Commission (MREC) and REALTOR® through the National Association of Realtors (NAR). Under the brokerage firm, Alpha Commercial Realty, he assists clients with site selection, acquisition, and property sales. With his experience and knowledge of commercial real estate development, he’s able to provide his clients with industry-leading insights and perspectives which help them make informed decisions.

Under Development

Project Partners & Past Clients

What others say about Notion

 

“Jeremy and his team walked us thru a very thought-based process helping us better identify our clients and understanding their needs in terms of management, development, and investment opportunities.”

— Chet Patel | Beechwood Pinnacle Hotels

“I highly recommend Jeremy Wells to anyone in the hospitality and real estate industry. Jeremy is very intuitive and in touch with the latest movements in the industry. His insight into the future of hospitality is extremely valuable and can provide great direction in strategic planning, marketing, and branding. In addition to Jeremy's skill and expertise, his ethics and character are that of a trusted advisor.”

— Dave Mashburn | Cushman & Wakefield

“Jeremy is a true hospitality and branding expert. A consummate professional, Jeremy has a deep understanding of the industry, where it has been, and where it is going. I have had the pleasure of collaborating with Jeremy several times and I look forward to many more collaborations in the future.”

— Marc Liu | ELMNTL