Experience Matters: Hotels with Guest Experience in Mind

Although the concept of experiential design has been around for a while, it is a concept that has grown more rapidly in recent years, and with the advancement of technology and the growth of social media, experiential design is more important than ever before.

In this article, I'm going to dive into the ins and outs of experiential design, why it's important, and the strategy and thinking behind creating spaces, places, and communities that people can connect with.

What is Experiential Design?

Experiential design is all about creating an atmosphere that encourages engagement with people, spaces, or places. When it comes to hotels, experiential design can be used in many different ways and is especially important when creating a sense of place and connection.

The concept of experiential design is all about creating an environment that encourages engagement, which leads to memorable experiences and ultimately impacts your brand for the better.

The goal is to create an experience that will get people talking, listening, and caring about your brand. When you can get guests to care about your brand, then you will often find a loyal customers for life. This is why experiential design is so critical to the success of hotels and resorts – especially for independent, lifestyle properties in unique destinations with compelling stories.

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